FirmGrowthPlan approach
A firm growth plan in four steps
FirmGrowthPlan offers an Outside-in Strategic Marketing approach with experienced guidance to underpin your B2B business growth plan. The approach is not just about easing down the growth curve. It is about giving you peace of mind through clarity on an Outside-In growth forecast, accompanied with a worked-out Offer ánd allocation of money and people in a realistic time-frame.
Get well prepared to
Go! for growth in four steps:
1) Starting with To the start
2) Followed by On your mark
3) Combined with Get set
4) Ending with Go!
To the start
1) Introducing and scoping
Goal:
Define your industry, end users, (distribution-) partners, competition, company, proposition and get first draft of Opportunity and Offer
Method:
On-site Workshop
Deliverable: Team alignment sheet
On your mark
2) Substantiating Opportunity
Goal:
Finding Outside-in Facts through: Target - General trends, Market sizing (TAMSAMSOM,TD/BU,D/S), Personas, Decision making process; Insight
- customer, partner, distributor analysis; Alternatives
- competitive analysis
Method: Desk research, big data, Qualitative interviews (or if needed Quantitative research), joint on-line work sessions
Deliverable: Opportunity report
Get set
3) Articulating a matching Offer to seize the Opportunity
Goal:
Matching Opportunity with superior Offer through: Benefit
- functional and emotional;
Method: On-site Workshop and joint on-line work sessions
Deliverable: Value Proposition document
Go!
4) Working out how to
Goal:
Work out how to achieve your growth plan through: Allocation of People and Budget in realistic time-frame and get you prepared for your presentation to SMT / investors
Method: Joint on-line work sessions, and if desired an on-site final presentation
Deliverable: Five-chapter Growth Plan and Marketing & Sales Funnel
The purpose of the GrowthPlanChecker above is to get you thinking. The six questions come from a thorough and proven methodology I have been using over the years. For a specialist and case specific feedback, please do not hesitate to reach out to me. Without obligations and at no costs I will go through your (concept) growth plan. Of course under NDA.
Copyright 2018 Veenreis